Trying to get your head around how to sell art online really isn’t that different to trying to understand selling art offline. It all comes down to helping buyers imagine adding the piece to their collection or having it feature in their home or office. However, there are certain things you can do to help your chances of selling art online.
- Photographing your art:
When photographing art, it is important to avoid using a flash. If you’re using a flash, try and diffuse the light somehow by bouncing it off a white surface or through a diffuser. This is even more important if the art is mounted and behind glass. If you have to use a flash, try and photograph the art at a slight angle, so that the flash doesn’t reflect directly back into the camera lense.
Make sure your photograph is focused. If you have a tripod, use it. It will help to remove any camera shake and will really ensure that the image you capture of your art is sharp and focused. It will also help you to avoid using a flash.
Photograph the entire piece of art, and then take a few additional photographs of specific details, textures and any signatures. The more images you can provide the better idea buyers will have of how the piece will look when it arrives at their home.
Remember you only get one chance to make a first impression, so take the time to make it a good one.
- Describing your art:
It is important to let buyers know exactly what they are getting and to help them appreciate the effort that went into the art. Describe the materials used and whether the art is part of a larger series of work. Explain the inspiration for the art and what (or whom) influenced its creation. Include details of any relevant exhibitions and let the buyer know if it is mounted, framed, stretched, or otherwise. Anything you can do to help the buyer imagine the art in their home, gallery or workplace will help sell the piece. Imagine what you would say to the buyer if he or she were standing next to you in a gallery or exhibition.
- Pricing your art:
It is important to price your art realistically when selling art online. There is very little opportunity to negotiate and it is impossible to determine a buyer’s interest prior to a bid or purchase offer. Once a potential buyer has moved away from your listing, it is extremely unlikely they’ll return. Buy setting a realistic price for your art, you’ll be more likely to reach a broader buying market and, if you are selling via auction, encourage more buyers to bid.
- Sharing your art:
The internet operates largely on word of mouth. The more people who know they can find your art online the better. Beside every piece of art you list on artFido you will find find buttons that will allow you to share the listing on Facebook, Twitter, Google+ and over 320 other social media sites. Take advantage of them. Share your listings and do what you can to bring your social networks know that they can buy your art at artFido.
The most important thing to remember when it comes to how to sell art online is to remember that you’re not simply displaying your art, you’re selling it. Anything you can do to help buyers get excited about your art will always improve your odds of success.
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