Tag: Professor of Neuroesthetics at University College London

  • Looking at art is like being in love. Just not as messy.

    Looking at art is like being in love. Just not as messy.

    Don’t go looking for happiness in love. You’re just as likely to find it by looking at art. So says Semir Zeki, Professor of Neuroesthetics at University College London. Professor Zeki has successfully demonstrated that viewing a beautiful work of art creates the same chemical response as love. Both trigger an increase in Dopamine, the…